Dear Client:    Founders Brewing isn’t just leaning on package size innovations with its variety packs to drive consumer trial [see CBD 10-16-2023], it's also taking its consumer research to heart and launching a new hazy IPA to better match drinking preferences of young LDA consumers. Mortal Bloom Hazy IPA comes in at 6.2% ABV and … Continue reading "Founders Launching Mortal Bloom Hazy IPA to Better Reach Young LDAs"