Double-Digit Growth Continues for Craft in Latest Scans
Dear Client: Nine months into 2020, craft continues to be one of the fastest-growing segments in beer. The segment is growing dollars by 14.1% YTD through September 6 in IRI’s multi-outlet and convenience channel. The only segments with a higher dollar percent change YTD are FMBs, up 78%; domestic super premiums, up 20.2%; and non-alc, … Continue reading "Double-Digit Growth Continues for Craft in Latest Scans"
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