Dixie Beer Name Change Hit Wholesalers “Like a Ton of Bricks”
Dear Client: Dixie Beer hasn’t revealed a new name just yet, but it’s planning to in mid-October, per recent communication to wholesalers. Recall, the brewer announced plans to retire the Dixie name a couple months back to distance itself from any racist connotations [see CBD 06-26-2020]. The decision “unfortunately hit our entire wholesaler network like … Continue reading "Dixie Beer Name Change Hit Wholesalers “Like a Ton of Bricks”"
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