Oftentimes distributors get a bad rap in the craft brewer world. But "we are good people," said World Class Beverages' Jim Schembre in speaking to the North Carolina Beer and Wine Wholesalers Association. Interestingly, he encouraged distributors to defend and describe the three-tier system to consumers and suppliers: how much it costs to ship beer, pay drivers and buy trucks, etc. For "if you don't know it, you're getting pounded" on social media, he warned.