Deschutes Makes a Big Bet: Beer

Dear Client:  The last couple of years, now-33-year-old Deschutes seemed like it was having a third-of-life crisis. It produced commercials with a pot-inhaling Martha Stewart lookalike [see CBD 05-24-2019]. It dreamt a separately branded “crafted hard bevy” line called Modified Theory. And we’re pretty sure founder Gary Fish drove a fast, red car (maybe).  But … Continue reading "Deschutes Makes a Big Bet: Beer"

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