Deschutes Introduces New FMB Line: Modified Theory
Dear Client: Deschutes Brewery recently conducted their largest consumer research project to date for a new product, and guess what? It wasn’t for a new craft beer. Nope, the 31-year-old craft brewer carried out the research to launch a flavored malt beverage, or as they’re calling it, a “crafted hard bevy,” dubbed Modified Theory. Craft … Continue reading "Deschutes Introduces New FMB Line: Modified Theory"