Crafty Private Label, by the Numbers

At late May's California Small Brewers Association meeting, the "crystal ball" panel fielded a question on private label beers. It's interesting that would even be on the radar of craft suppliers - after all, private label is less than one percent of the entire beer category, and less than that for craft, according to Nielsen's Nick Lake. It has no on-premise opportunities. And, as big brother publication Beer Business Daily reported last week, private label had been declining for years before the Summer 2010...

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