Craft’s Winter Report Card
IRI to March 22 just hit. Overall, craft is up 20% YTD in dollars at the largest channel universe, multi-outlet and convenience ("MULC"); 27% in c-stores; and 18% in food, where it's gained almost 2 dollar share points of the category vs. year ago. In all of these channels, craft's gain is close to domestic premiums' share losses.
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