Craft Volume Down 4% in Latest Nielsen (Holiday Time Shift?)

For Nielsen numbers the four weeks to 5/28, the Memorial Day time shift really seemed to gut trends. Recall that Memorial Day was Monday, May 30 this year, vs. Monday, May 25 last. So numbers are "marginally lower in the current period." (We're betting the inclusion of Sunday the 29th would really help things here. As Nielsen reps confirmed, within their latest four-week block, this year's Memorial Day holiday is not captured, but 2015's Memorial Day holiday is captured in the year-over-year comparison.)

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