Craft Price Gains Halved in Most Recent Data vs. YTD Trend

Though craft volumes in supers had actually dipped negative earlier in the fall [see CBD 11-11-2016], they've kept above the waves in the latest periods in the most recent IRI data, to November 27. The segment is up 7.2% in dollars and 4.2% in volumes YTD in grocery, its most important channel. Those gains are lessened but still positive in the more recent periods: For 12 weeks, craft dollars are up 3.8% and volumes up 1.8%. And dollars are up 4.8% the latest 4-week period, with volumes up 3.3%.

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