Craft Drinkers More Likely to Take Breaks from Booze

Good news and bad news for those trying to sell beer to craft drinkers. The good: Their lifestyle choices offer some marketing ideas. Like, you might sell a lot of beer at a brewery yoga or bike night. (Though one brewer friend joked that their "Crossfit Night" saw a mere turnout of two, and he'd been hoping to trick them into climbing ropes to clean tanks.)

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