Craft Down High Singles in Recent Scandata

Dear Client: Gone are the days where craft smashes it for the holiday period -- at least for now. The latest IRI data shows craft YTD dollars are down 4%, and four-week trends are -7.6%. Of course, many -- especially the biggest craft brands -- face tough comps. Interestingly, Sam Seasonal is really shining. While … Continue reading "Craft Down High Singles in Recent Scandata"

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