Craft at Portland Retail

What does craft look like at retail in Portland, which has the highest dollar share for the segment in grocery (Bump just listed craft dollar share in Portland food at over 32)? We visited several retailers, including Kroger-owned superstore Fred Meyer, Safeway, and private natural foods store Zupan's Markets. Strategies were natch different based on target consumer and side of town: Neighborhood grocer Safeway in Northeast Portland does inordinate business with 12-packs, for example, and Widmer Hef is among its best selling in the package, along with some of Full Sail's Session series and Bridgeport IPA. The other two skewed a bit higher-end and esoteric, with many large single format options. All foreshadow what could come to a market near you...

You are unauthorized to view this page.