CBA-CON: Leveraging Local

CBA presented a streamlined one-hour presentation at their annual CBA-CON on the back of NBWA today. They again drove home their proposition of national scale and seamless A-B affiliated distribution, which is increasingly important in this swelling market. But they're sweetening the proposition with locally leveraged brands, like recent additions Appalachian Mountain Brewery (from North Carolina) and their recent partnership with Nantucket's Cisco.

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