C-store shelves and the segment; Plus, air carriers choosing craft
We know the convenience channel is underdeveloped for craft. Big local brands do well in certain chains, and the channel's buyers will tell you that it is becoming more appealing from its heartier margins and more monied consumer. One memorable quote from an am/pm category manager: "Bubba is our customer," according to Nancy Knott, who says 40% of her sales are singles, and also skews high in multipacks. "But we have seen our customer change with the recession.