Bump Williams let us in on his retailer clients' plans, hot off their quarterly business reviews. "They've been asking us very specific questions about what and who is hot; about pricing, market basket dollars and lift," says Bump. "And when they say 'brand loyalty,' they're talking not so much about Sam Adams or Dogfish; they're talking about store loyalty. Stores are their brands." Retailers are increasingly looking to craft to build that store loyalty in an age of major brand declines...