Boston Hires Moet Hennessy Alum As CMO

Boston Beer has just announced that Jonathan N. Potter will be joining the Company as its Chief Marketing Officer come August. He will oversee the company's planning, development and execution of brand development, marketing and advertising initiatives. He hails directly from Moet Hennessy USA (MH), where he is currently managing director of its Chandon division after having been Chief Marketing Officer and Executive Vice President, Brands since 2012.

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