Dear Client: Boston Beer is sunsetting its riff on the Finnish citrus-based boozy soda, Long Drink, chief Dave Burwick shared in a note to partners today. But it's not totally going away -- just going back to the drawing board. The whole exercise is causing Boston to re-evaluate how it pilots nascent brands. Recall, … Continue reading "Boston Halts Bevy Production, Rethinks Innovation Launch Strategy"
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