Dear Client:   It looks like Molson Coors is leaning into its fast-growing followup to Blue Moon, Blue Moon LightSky, which is a top share gainer in craft YTD.  Earlier this spring, Mara Schaefer, senior director of marketing for Blue Moon, told sister publication Beer Business Daily that they would spend more on media as they … Continue reading "Blue Moon LightSky Gets its First National TV Campaign: “Savor Every Sip”"