Michigan's Bell's Brewery is a top 10 brewer. As we've reported, especially in 2016/2017, the larger a craft brewer is, the harder it is for them to grow: It's not just the law of large numbers, it's the difficulty of transferring and translating your brand to markets beyond your backyard in the age of thousands and thousands of what are increasingly "zip code" based brewers - in other words, hyperlocal.