If you attended the Craft Brewers Conference earlier this year, then you know how big of an emphasis the Brewers Association placed on their independent craft brewer seal. It was the first CBC where the BA had the seal in hand, and they made sure all attendees were aware of it and touted its benefits. It appeared everyone at the event received the message, but was anybody explaining the significance of the seal to the consumers, we wondered. When would the BA give the seal broad awareness beyond the circle of industry people and beer geeks? It appears that time has come.