BA 2011 Numbers, Plus More on Craft Share at the Top
Certainly growth is a good thing for our industry, but for some it means speed bumps. Earlier this month SymphonyIRI's Dan Wandel showed how all this growth is making it harder for the top guys to keep share during his Power Hour presentation: Only 5 of the top 15 craft brands managed to gain share in supers last year, and the top 10 craft brewers collectively lost 4 dollar share points within the segment. Part of this could be by buyers' design and SKU rationalization, says Nielsen senior vice president Andrea Riberi.
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