Dear Client:   The past couple of years have heralded the "summer of seltzer." But this is shaping up to be more of a summer of tea.  Indeed, Boston's Twisted Tea is now the top FMB, up double digits both off- and on-premise, and even leaning into draft. As BBD reported last month, Twisted has … Continue reading "A Glimpse of Tea Trends to Come"

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Dear Client:   After this morning's news that Sapporo would acquire Stone for a reported $165 million, we got Stone chief Maria Stipp on the horn for more details.  (Read this a.m.'s issue for more. Cliff's Notes: Sapporo is expected to produce “its Sapporo-branded beers for U.S. distribution” at Stone’s two production facilities in Escondido, … Continue reading "Maria Explains it All"

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Dear Client: Massive Japanese brewer, Sapporo Holdings, has reached an agreement for its subsidiary, Sapporo U.S.A., to acquire Southern California’s own Stone Brewing. The transaction is slated to close in August, and carries a reported price tag of $165 million. Note, however, that this deal does not include Stone Distributing Company, which “will become an … Continue reading "Stone Set to Sell to Sapporo"

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Dear Client:   Per a recent IRI roundup on ready-to-drink trends, the total RTD segment (of any base) has reached over $11 billion in sales the latest 52 weeks, to 12% share of total bev alc.  But as we know, growth is slowing: the segment’s 3-year CAGR is up 22%, while the  52-week growth trend … Continue reading "Who Will Win the Convenient Cocktails Wars?"

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Dear Client:   Sparkling hard tea brand Owl's Brew is making big moves.  The company just announced that it is opening the Ohio market with giant Bud houses, House of LaRose and Heidelberg (which is also a big wine & spirits wholesaler, recently acquired by Redwood Capital Investments). Owl's Brew is also launching a 19.2oz … Continue reading "Owl’s Brew Hits Ohio with Heidelberg and House of LaRose"

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Dear Client:  A couple of weeks ago, we hosted Kyle Bradshaw, New Belgium Brewing's VP of Brands on the BeerNet Radio podcast to talk all about Voodoo Ranger's success, their new higher-ABV take on Fruit Smash and how they're meshing with Bell's.  Kyle has worked with NBB for six years and was previously Director of … Continue reading "NBB’s VP of Brands on Voodoo Ranger, Fruit Smash and Bell’s Merger"

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Dear Client:  Well, we knew it was going to be a tough first quarter for Boston. In its Q4 earnings report delivered two months back, which saw depletions up 15% and shipments down 25%, Boston prepped people for a tough Q1, noting that right-sizing distrib inventories would likely mean negative Q1 shipments (though a rebound … Continue reading "Boston Q1 Depletions Fall 7%, Shipments Down 25%; But Truly Vodka Seltzer Comin’"

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Dear Client:  Well, we knew it was going to be a tough first quarter for Boston. In its Q4 earnings report delivered two months back, which saw depletions up 15% and shipments down 25%, Boston prepped people for a tough Q1, noting that right-sizing distrib inventories would likely mean negative Q1 shipments (though a rebound … Continue reading "Boston Q1 Depletions Fall 7%, Shipments Down 25%; But Truly Vodka Seltzer Comin’"

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Dear Client:  This morning, the Brewers Association reported both annual craft production trends and the new top 50 craft brewers list, a move to simplify reporting.  The headline: After a sluggish year in 2020, where BA-defined craft was down 9%, decreasing craft’s beer market share by volume to 12.2%, craft rebounded in ‘21– realizing 8% … Continue reading "Craft Bounces Back in ’21, Up 21% in Retail Dollar Value"

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Dear Client: Beers With(out) Beards is returning for its fifth year this week to celebrate and uplift women and female-identifying folks in the craft beer industry. Last week, we got the chance to chat with Grace Weitz, managing editor at Next Glass-owned Hop Culture and Untappd, and mastermind behind the event.  The event is taking … Continue reading "Beers With(out) Beards Returning This Weekend to Bolster Women in Beer"

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