Dear Client: As BBD reported this morn, we had some time with the High End brass at A-B this week to take stock of their year and peek at some blueprints for the future.  Leading the “high end” of the beer business has moved to Anheuser-Busch’s second commercial priority (taking the place of seltzer from … Continue reading "A-B Craft Bets on Both National and Slowly Scaled Plays"

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Dear Client: How are distributors managing relationships - new and old- with suppliers in the age of innovation? It’s not easy, Jessica Muskey, VP of craft and innovation at Reyes Beer Distributing, and Jeff Hansson, CEO of Scout Distribution, acknowledged during a discussion at Brewbound Live this week.  ON COMMUNICATION WITH BOOTS ON THE GROUND. … Continue reading "Wholesalers Dish on What They Need From Brewers in Innovation Era"

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Dear Client: Oklahoma City-based COOP Beverage Works, makers of Sonic Hard Beverages, has just announced a deal to bring yet another non-alc brand into the bev alc space. They’ve entered into a “multiyear licensing agreement” with Chicago-based, fruit-flavored drink producer, Tampico Beverages, to make a Tampico-branded Hard Punch. (Check out the brewpic of the new … Continue reading "COOP Beverage Works Strikes Deal with Tampico Beverages for Hard Punch"

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Dear Client: There aren’t many top craft brewers growing their business this year, even less growing off the back of their original beer, and we can hardly think of any that are gearing up to launch their first year-round IPA ever. But that’s astonishingly all the case for Allagash Brewing. Indeed, the brewer hosted a … Continue reading "Allagash Up 6% in 2022, as Flagship Grows Double Digits"

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Dear Client: Among a sea of (floundering) alcoholic seltzers, there’s NOCA: the self-described “world’s first non-carbonated boozy beverage brand.”  Drawing a line in the sand over bubbles in their water has resonated with their over 160,000 TikTok users, arguably some of the most important consumers to reach. Their on-trend lemonade FMB offerings are hot with … Continue reading "Built on TikTok: NOCA, A Top Alcohol Brand on the App, Gearing up to Double Distribution"

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Dear Client: Today, OG craft brewer Brooklyn Brewery is announcing a pivotal move: The company will remain in its iconic Williamsburg, Brooklyn neighborhood, but relocate four blocks away from its current North 11th Street location, into the new Greenpoint-Williamsburg Industrial Business Zone at 1 Wythe Avenue, where it will be the anchor tenant.  Brooklyn hopes … Continue reading "Brooklyn Brewery Moving HQ to 1 Wythe Ave in 2024"

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Dear Client: Flying Dog, the 35th largest craft brewer in the U.S., is leveraging a new beyond beer division to debut a hard tea ahead of the holidays.  The 8% ABV "Killer Hard Tea" Lemon flavor represents the first offering from Gonzo Drinks. It's hitting Flying Dog's Maryland backyard this week, slated to hit all … Continue reading "Flying Dog’s New Beyond Beer Unit, Gonzo Drinks, Debuts High Octane “Killer Hard Tea”"

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Dear Client: The current state of affairs in the three tiers – which sees brewers presenting a more focused approach to innovation, distributors taking and ordering less, and retailers culling shelf space from certain segments (like craft) – bring about a less-than-ideal setting for craft heading into 2023.  But the Brewers Association’s chief economist Bart … Continue reading "Bart: Craft is in Store for “A Good Reset”"

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Dear Client: This morning, Stone Distributing Company announced it would take on longtime Southern California craft brand, 35k-barrel Coronado Brewing Co., starting next month.   "Stone Distributing Co. will represent Coronado Brewing’s brands in territories including San Diego County, Orange County, Los Angeles County, as well as large portions of San Bernardino and Riverside County," per … Continue reading "Stone Distributing Picks Up Coronado Brewing Co."

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Dear Client: In a month where off-premise beer dollars were up 4% and most beer segments recorded dollar growth, craft continued to decline, down 2.3% in dollars and down 0.70 points in dollar share for the four weeks ending October 30, per latest IRI multi-outlet and convenience scans.  Despite scans painting a positive picture for … Continue reading "What Pricing Dynamics are Doing for Craft in Scans"

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