Dear Client: The on-premise hit its highest value velocity in the past three years for the week ended May 14, 2022, up 8% over the week prior, according to CGA's most recent report through May 21. That growth was driven by a strong Mother's Day (Sunday, May 8) in the on-premise– with value velocity … Continue reading "CGA: On-Premise Velocity Hits Three-Year High"
Dear Client: We've been covering all the latest in the Sycamore suit against Stone, where the former has secured a preliminary injunction against the California brewer for its use of “Keep it Juicy," a mark that Sycamore says it owns. As of now, a trial date has been set for the 11th of July. … Continue reading "Who is Sycamore Brewing?"
Dear Client: Deschutes is making c-store penetration a priority, but their channel strategy differs greatly from the general off-prem chain “playbook.” C-stores, beer’s largest channel, are an increasing priority for craft brewers. To wit, as we wrote earlier this month in our Deschutes update, convenience is a 100,000-case opportunity for the no. 11 craft … Continue reading "Deschutes Secret Weapons: New C-Store Approach, and Boneyard Ethos"
Dear Client: On Friday, Stone gave notice that it is appealing the injunction issued late last week by the District Court for the Western District of North Carolina. The California brewer is appealing to the US Court of Appeals for the Fourth Circuit, against the order that enjoined it “from using the KEEP IT JUICY … Continue reading "Stone Appeals Sycamore Injunction"
Dear Client: North Eastern legacy brewery Narragansett has finally reached the light at the end of the COVID tunnel. Chief Mark Hellendrung recently checked in with CBD to let us know that the Rhode Island-based brewery's on-premise business surpassed pre-pandemic levels by 6% last month. "After 24 months and the decline of Omicron, I'm proud … Continue reading "Narragansett Chief on the Brewery’s COVID Comeback"
Dear Client: Oregon's Rogue Ales & Spirits announced the launch of its Monsters of IPA bundle this month exclusively via the Speakeasy e-commerce platform. The bundle includes a selection of IPAs named after mythical creatures from Pacific Northwest folklore. It includes a 6-pack of each of the brews, Batsquatch Hazy IPA, Colossal Claude Imperial IPA … Continue reading "Speakeasy Adds More DTC Beer With Recent Rogue Launch"
Dear Client: Bump Williams Consulting shared its first quarter report for 2022 (YTD through April 4) showing lots of slowdowns throughout the craft category. Overall craft dollar sales are down nearly 10% for the quarter (across total US xAOC+ Liquor Plus Convenience). For comparison, the overall beer/FMB/cider segment is down 3.1% for the same period. … Continue reading "Bump: Craft Off-Prem Sales Down Almost 10% for Q1 2022"