Alchemy & Science Update

Boston Beer subsidiary Alchemy & Science had a couple of news items this week. First, The Just Beer Project has redebubbed its sessionable flagship "Just IPA" as "Anytime IPA." Why? Chief Alan Newman said the former name didn't convey the beer's easy-drinking, sessionable edge. "We knew it was a problem ... and then one day, Stacey [Steinmetz, A&S co-founder] said, 'Why don't we just use Anytime?'"

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