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Hazy Little Thing the "Biggest Opportunity" For Sierra Nevada "Since Torpedo"
FILED AUGUST 16, 2018 If we had to pick the second biggest bit of news from Sierra Nevada's National Sales Meeting yesterday, behind their $5 million investment into a new media campaign, it would be the stats put up by Hazy Little Thing IPA this year.

Sierra Nevada Investing Millions To Tell "The Greatest Story Never Told"
FILED AUGUST 15, 2018 Wholesalers have been telling Sierra Nevada for years now that they're a "quiet company" and they'd like them "to be louder." In fact, Pete Betka of Rocky Mountain Coors once told Sierra CCO Joe Whitney that the California brewery has "the greatest story never told... Why don't you tell it?"

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