2017 Distributor Productivity Summit – San Antonio, TX

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Top Craft Making Gains Where Price is Nice

FILED NOVEMBER 17, 2017 Yesterday we reported the latest IRI craft data. The segment's 4-week trends slowed in the largest channel universe, up 2.7%. Why was the most recent read so much softer than YTD (where craft is up 5.7%)?
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Craft Pumps the Brakes in Latest 4 Weeks

FILED NOVEMBER 16, 2017 A 4-week period is but a sliver in scan data, potentially subject to all sorts of anomalies that longer periods help to smooth over. Still, it's worth mentioning that in the latest IRI data, to November 5, the 4-week craft trends in multi-outlet and convenience channels are only about half as good as the YTD numbers.
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