Our Philosophy

Our vision of the beer world, our style and our whole philosophy are somewhat different from other trade publications. We focus on the United States commercial craft beer industry, while always keeping an eye on international brewing events to gauge their effect here. We stress the links between politics, personalities, law, and business. We are irreverent, and we are independent. We do not accept advertising in our publications, and our content is gathered and edited always with the reader in mind, so you always get the unvarnished straight scoop, without the fluff and bull you get in other publications.

BeerNet gives our clients the information they need to make them more powerful and effective managers and leaders, both on an on-going basis with our "push" newsletters (delivered via email), and on a reference basis with our archived web resource at craftbusinessdaily.

Our knowledge-based publications and summits not only help our clients become strategic and tactical in their thinking about the business of beer, they also empower our clients with an institutional understanding of the everyday events and people that drive our industry. We don't just report the news, we connect the dots and draw conclusions.

Our publications and Beer Summits are expensive by design, not blunder. Their price keeps the readership to a manageable few who are serious about exploring the tough issues in the craft beer industry.

At a time when the craft beer business is expanding and when more and more companies are striving to join the dynamic United States craft beer economy, our timely electronic publications give you the news and infomation as it happens, with institutional memory and perspective added, and you can see historical issues archived on our website.

This approach is increasingly relevant: 1. Daily news, digested and stripped of bull, with political and strategic perspective added; and 2. The in-depth investigation into the changes in the post-21st Amendment three-tier system in the U.S., plus the latest ideas to become more productive craft brewers, distributors and marketers.

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Top Craft Making Gains Where Price is Nice

FILED NOVEMBER 17, 2017 Yesterday we reported the latest IRI craft data. The segment's 4-week trends slowed in the largest channel universe, up 2.7%. Why was the most recent read so much softer than YTD (where craft is up 5.7%)?
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Craft Pumps the Brakes in Latest 4 Weeks

FILED NOVEMBER 16, 2017 A 4-week period is but a sliver in scan data, potentially subject to all sorts of anomalies that longer periods help to smooth over. Still, it's worth mentioning that in the latest IRI data, to November 5, the 4-week craft trends in multi-outlet and convenience channels are only about half as good as the YTD numbers.
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