Advisory Board

CBD's advisory board, also called the Truth Squad, consists of over 30 industry executives from craft brewers, distributors, retailers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the craft beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email us on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Craft Up More than 8% in Latest IRI

FILED SEPTEMBER 22, 2017 Craft has come on strong lately. In the latest IRI, to September 10, the segment's dollars are up 5.9% and volume up 4% YTD in the multi outlet and convenience channel. Those trends improved in the latest 12-week period with dollars up 6.9% and volume up 5.1%. And things got even better in the latest four weeks, with dollars up 8.3% and volume up 6.2%. That's among its best showing of the year.
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Hop Valley, Saint Archer Outpacing Home Markets

FILED SEPTEMBER 21, 2017 We hadn't heard much on Tenth and Blake craft brands lately. But the MillerCoors blog recently shared some Hop Valley and Saint Archer results that are surpassing trends in their respective home markets.
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