Advisory Board

CBD's advisory board, also called the Truth Squad, consists of over 30 industry executives from craft brewers, distributors, retailers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the craft beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email us on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Top Craft Making Gains Where Price is Nice

FILED NOVEMBER 17, 2017 Yesterday we reported the latest IRI craft data. The segment's 4-week trends slowed in the largest channel universe, up 2.7%. Why was the most recent read so much softer than YTD (where craft is up 5.7%)?
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Craft Pumps the Brakes in Latest 4 Weeks

FILED NOVEMBER 16, 2017 A 4-week period is but a sliver in scan data, potentially subject to all sorts of anomalies that longer periods help to smooth over. Still, it's worth mentioning that in the latest IRI data, to November 5, the 4-week craft trends in multi-outlet and convenience channels are only about half as good as the YTD numbers.
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